Strategic Marketer, Senior Consultant
PwC - PricewaterhouseCoopers, Singapore
Job Description
Line of Service
Internal Firm Services
Industry/Sector
Not Applicable
Specialism
IFS - Brand & Communications
Management Level
Senior Associate
Job Description & Summary
About PwC
A career at PwC is more than “just” a job. It’s about being part of a culture that is committed to making a difference for each other, our clients, and our community — by empowering you to be the best version of yourself and investing in your growth. You’ll be able to develop as a leader, be well-connected, work in a great environment, explore our benefits and make a positive contribution.
With PwC, you’ll ignite a meaningful career while being supported by a strong coaching and people-oriented culture, our Flex policies (Flex Space, Flex Dress and Flex Time), innovative learning and development programs (training programs, digital upscaling) as well as our secondment opportunities. If you would like to be involved in activities outside of work, you can join our Sports and Recreational Club, Toastmasters and more!
How will you value-add?
The Marketing and Communications department focuses on the firm’s go-to-market strategies around client issues in key targeted segments to drive revenue growth. We work across all lines of service and industries to act as the voice of the client through the use of insights and analytics. We support our internal clients in deepening relationships and building trust with new clients in the marketplace.
We are seeking a data-driven and technology-savvy strategic marketer to focus on driving business growth via demand and lead generation. You will develop and drive integrated marketing strategy through business targeting and optimisation of experiences delivered across various channels, ensuring measurable business growth and ROI. You will have a clear and articulate vision of how marketing can proactively enable a seamless end-to-end customer journey from discovery through purchase and advocacy. The role sits within the Marketing & Communications team and reports to the Strategic Marketing Lead. Together we can build trust in society and solve important problems.
Work closely with the business to plan, develop and deliver measurable, data-driven, digital-first strategic marketing campaigns to support the business strategy and optimise lead generation at every touchpoint
Responsible to drive and deliver a seamless omni-channel experience through integration of all marketing channels including digital, social and traditional
Drive regular management and reporting against performance of all marketing campaigns to identify opportunities, improvement areas and measure ROI
Utilise strong analytical ability to evaluate and translate data on various digital platforms and client feedback into actionable insights to optimise spend and performance
Collaborate with internal teams to continually evaluate and experiment with new and creative ideas to optimise client conversion
Build strong partnerships and communication with key internal stakeholders
Collaborate with the strategic marketing team to prevent silos and promote learning and best practices across Marketing
Job Specification
About you
Bachelor’s degree in marketing or communications
Minimum 3-4 years brand/ marketing and communications experience especially in a digital environment
Experience with targeted account-based marketing and/or client relationship management, executing paid social media campaigns is required
Must be able to lead strategic conversations with diverse teams of people
Technical understanding of various digital channels, tactics, best practices and analytics e.g. SEO, social media, email marketing, marketing automation, digital marketing analytics tools like Google Analytics and Tableau
Proficient in Salesforce
Passion for and knowledge of technology and digital marketing, and able to stay up-to-date with landscape changes and latest trends
Outcome-driven with exceptional project management and communications skills are essential
Critical thinker, highly creative with strong problem-solving and analytical skills
A great collaborator with a positive outlook and attitude
Must be able to knit together disparate sources of information into a strong strategic narrative
High level of integrity, sense of urgency and attention to detail to deliver high quality and accurate outputs with a can-do attitude
Self-driven and resilient with an agile, entrepreneurial and analytical mindset to drive measurable change
Solid commercial focus - sensitive to business needs and requirements but also solution orientated
Strong organisational, time management and communication skills
Strong tenacity, flexible and resourceful to clear roadblocks with maturity to interact with and influence stakeholders at all levels of the organisation and across business lines, respect for diversity of opinions and styles
Dedicated to supporting your colleagues and stakeholders as part of a high-performing team with a commitment to service excellence
Ability to think creatively and innovatively, upskill with evolving digital marketing landscape to bring in creative/fit for purpose solutions for the organisation
Education(if blank, degree and/or field of study not specified)
Degrees/Field of Study required:Degrees/Field of Study preferred:
Certifications(if blank, certifications not specified)
Desired Languages(If blank, desired languages not specified)
Travel Requirements
Up to 40%
Available for Work Visa Sponsorship?
Yes
Government Clearance Required?
No