About Us
We pride ourselves as the best and largest vertically integrated, omni-channel women's fashion brand in the region. Founded in 2010, we have grown to 250 people strong, proudly headquartered in Singapore with country offices in Indonesia and Malaysia and an omni-channel presence across these 3 markets. In addition to our retail franchise in Cambodia, we ship internationally to 15 markets (Hong Kong, China, Philippines and Australia, New Zealand, US, Canada, Macau, Japan, Korea, Vietnam, Thailand, Myanmar, Cambodia amp; Brunei).
We are taking our definition of new female retail global, with our sights set on becoming the most thoughtful brand for the everyday woman.
The Team
The Love, Bonito team is a passionate, dynamic, innovative and fun-loving family. From fashion-lovers, savvy marketers to tech whizzes, we have a diverse team of talented individuals with one unified focus - our customer, the Love, Bonito woman. She is at the heart of everything we do and we pride ourselves in always taking an innovative, data-centric yet considerate approach in creating the right experiences, products and content for her. With big dreams and a grand mission, we’re looking for great like-minded people to join us - people who are as passionate, fearless and entrepreneurial.
If you’re looking for a dynamic, no corporate-BS environment to learn, grow, and really make an impact, we could be the perfect fit for you!
The Role
You will be responsible for contributing to the overall brand social strategy across various social media channels and touchpoints. You will play a key role in the supercharging of the brand’s strategy in growth and creation of buzzworthy and relevant content for the various channels across different markets. Reporting into the Assistant Manager, Social amp; Community, you will play a pivotal role in the expansion and elevation of Love, Bonito’s social media presence.
You should have / be
- A passion for marketing and storytelling with a strong consumer instinct
- An eye for the latest and most relevant social trends
- A creative visual creator with a penchant for impactful brand storytelling
- Ability to think in a customer-centric, user-driven manner
- A genuine passion and interest in Love, Bonito’s brand and mission - fashion and our community of women.
- Extreme ownership as well as a mission-first and performance-driven mindset.
- An independent problem solver and ability to think out of the box with scalable, sustainable yet cost-effective solutions
- A strong creative executor with the ability multi-tasker
- Ability to communicate effectively and build strong relationships with internal and external
- stakeholders.
- Lives and breathes our brand values: People Matter, Go Above amp; Beyond, Be Bold, Be Creative, Always Keep It Real, We’re Better Together.
Main Responsibilities
- Develop and execute creative and engaging social media content
- Contribute to the overall social content strategies and executional methods across the region to achieve marketing targets
- Work closely across functions and teams to brainstorm, discuss and execute social content for all campaigns and launches.
- Plan, create and deliver content across different platforms
- Manage the day-to-day handling of all social media channels such as LinkedIn, Instagram, TikTok and YouTube, adapting content to suit different channels and countries.
- Be the liaison for influencers across the social media platforms - organise, manage and coordinate all content related to social channels.
- Assist with seasonal audience research for improvements.
- Work with colleagues from Customer Success team to ensure customer queries are handled and update the social FAQ sheet with the latest information
- Monitor, track, analyse and report on performance on social media platforms using tools such as Iconosquare, Google Analytics and individual platform reporting features such as Facebook insights
- Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
- Continuously test and optimize new channels, audiences, visual creatives, and copy
- Prepare presentations and reports for regular regional review and update
- Other ad hoc requests
Requirements
- At least 1 year of experience in social media content creation, marketing or communications in a relevant industry preferred.
- Prior experience in photography and videography will be a plus
- Adept in Adobe photoshop, Lightroom, Premiere Pro/Final Cut
- Relevant qualifications in Marketing, Communications, Design/Visual Communications or other relevant fields.
- So