About Us
We pride ourselves as the best and largest vertically integrated, omni-channel women's fashion brand in the region. Founded in 2010, we have grown to 250 people strong, proudly headquartered in Singapore with country offices in Indonesia and Malaysia and an omni-channel presence across these 3 markets. In addition to our retail franchise in Cambodia, we ship internationally to 15 markets (Hong Kong, China, Philippines and Australia, New Zealand, US, Canada, Macau, Japan, Korea, Vietnam, Thailand, Myanmar, Cambodia amp; Brunei).
We are taking our definition of new female retail global, with our sights set on becoming the most thoughtful brand for the everyday woman.
The Team
The Love, Bonito team is a passionate, dynamic, innovative and fun-loving family. From fashion-lovers, savvy marketers to tech whizzes, we have a diverse team of talented individuals with one unified focus - our customer, the Love, Bonito woman. She is at the heart of everything we do and we pride ourselves in always taking an innovative, data-centric yet considerate approach in creating the right experiences, products and content for her. With big dreams and a grand mission, we’re looking for great like-minded people to join us - people who are as passionate, fearless and entrepreneurial.
If you’re looking for a dynamic, no corporate-BS environment to learn, grow, and really make an impact, we could be the perfect fit for you!
The role
You will be responsible for contributing to the overall growth marketing strategy across digital and retail touchpoints for the Singapore and International sites. You will play a pivotal role in the development of Love, Bonito’s brand in our focus markets on all things performance marketing and CRM. Reporting into the VP of Brand, you will play a key role in shaping Love, Bonito throughout this exhilarating expansion phase.
You should have / be
- A passion for marketing, with superior analytical acumen!
- A genuine interest in fashion and general female consumer products
- An ability to think amp; work strategically and systematically
- A self-starter, proactive and hands-on approach. Get it done right, and fast!
- Strong project management, multitasking and execution abilities
- Strong communication skills to inspire and influence internal stakeholders (HQ or Markets) communication and persuasion skills with both internal and external stakeholders
- Lives and breathes our brand values: People Matter; Go Above amp; Beyond; Be Bold, Be Creative; Always Keep It Real; We’re Better Together!
Main responsibilities
Performance Marketing
- Lead a team of 4 executives in Performance Marketing and CRM specialities to drive performance marketing campaigns from planning to execution and beyond all SG and International Market segments (SEA, North Asia and Asia Diasporas)
- Managing, and optimizing campaigns across marketing channels (SEM, social paid, GDN, programmatic), developing SEO strategies with Tech Team and be responsible for all performance marketing KPIs across markets
- Manage relationship and work closely with all of advertising / technology partners (e.g. Google, Facebook and etc) recommend optimisations
- Collaborate with Finance, Data and International BD teams to guide creative tests
- Research competitors and their strategies to find the gaps in the industry
- Your main KPIs are marketing efficiency, customer acquisition and customer retention
CRM
- Strategise with Data team and Brand Campaigns Pillar and Product Team to drive member sign-ups and improve customer lifetime value (LTV) via member specific targeted campaigns and initiatives
- Actively strategize and plan new initiatives with data and analysis of user behaviour to create segmented campaigns with relevant content, and improve on them with regular testing
- Understand product lines and LBCo+ offerings inside out and leverage customer insights to better segment, target and reach potential customers
Requirements
Qualifications amp; Experience
- gt; 6 years of relevant work experience preferably in performance marketing and/or CRM
- Past experience in working in a fast growing consumer company, with an interest in e-commerce and fashion
- Proven experience in leading and managing a team
- Proficient in Excel, SQL and data analytics tools
Benefits
- Full corporate insurance
- Staff discounts
- A dynamic, no corporate-BS environment to learn, grow, and really make an impact