About Us
LingoAce is a global leading EdTech (education technology) company, headquartered in Singapore that focuses on providing quality and immersive language learning experience to students aged 4 to 15 years old. Apart from its headquarters in Singapore, LingoAce has presence in Beijing, Wuhan, Los Angeles, and recently set up operations in Bangkok and Jakarta as it expands into South East Asia to meet the growing demands of language learning in the region.
Founded in 2017, LingoAce leverages on its experienced teaching team, AI-powered tools, gamification features and research-backed methodology to provide students the best learning experience and results.
With its aspiration to revolutionize early stage learning globally, LingoAce has raised series B funding from investors such as Sequoia Capital India, Tiger Global, and Owl Ventures.
Today, LingoAce has a total student base of 100,000 students across 80 countries coming from families of different nationalities including international expats, Chinese immigrants and local parents. The company has more than 2,000 teachers and 600 employees globally.
Job Description
You are an experienced marketer who is nimble, strategic and highly hands-on in delivering both results-driven and branding-driven campaigns. You constantly initiative growth opportunities and translate them into creative marketing initiatives.
Responsibilities
- Driving marketing efforts and strategic partnerships for LingoAce focusing on user acquisition, revenue growth and brand awareness
- Plan marketing roadmap and BAU content calendar to strategically target K12 students through engaging content and campaign mechanics
- Leverage on lead generation to implement targeted marketing campaigns (social media, offline, KOL, partners, affiliates etc.) to improve customer stickiness and loyalty with LingoAce platform
- Best practices research into global and regional EdTech competitors to recommend marketing solutions
- Work with internal teams such as Sales, Product, Operations team to identify new growth drivers and initiate marketing programs to realise them
- Monitor budgets and ROI for all marketing activities such as performance ads, social media campaigns, offline open house etc.
Requirements
- Master or Bachelor’s degree from a top-tier university
- At least 2 years’ experience in a results-driven marketing role, preferably in tech, agency, consulting industry
- Demonstrable experience leading and managing B2C campaigns
- Creative writing skills with flawless grammar amp; spelling
- High energy, self-motivated amp; ability to thrive in a fast-paced start-up environment
- Strong people skills, including proven experience in working with multiple stakeholders
- Fluency in English, Mandarin is a requirement to liaise with Chinese counterparts