Director, Distribution (SEA)
Moonbug Entertainment, Singapore
Job Description
Moonbug is looking to grow it’s distribution capability by bringing in a a sales executive who will have the ability to leverage the company’s IP across all platforms, whether digital or linear. The Director of Distribution' core responsibility will be to maximise revenues through leveraging intellectual property across SEA (and potentially other regions from time to time). This individual will handle sales to linear amp; digital platforms, including distribution to free-to-air, cable, and satellite channels and platforms as well as subscription (SVOD), transactional (EST/TVOD), and ad-funded (AVOD) digital businesses. S/He will distribute Moonbug’s existing content as well as initiate, develop and close creative, programming, co-production, format, and content deals that drive brand awareness and revenues from local and regional linear and digital players. S/He will work with potential partners to identify ways to drive a compelling consumer experience that surpasses competitors and also provides optimal revenue opportunities across all screens.
Requirements
- Initiate, negotiate, and close distribution deals for rights to original, digital, children’s IP with Cable, Satellite, Internet and Mobile platforms as well as broadcasters throughout a variety of business models, including PPV, VOD, SVOD, AVOD and Electronic Sell-Through.
- Develop and expand Moonbug’s relationships with the European creative community in order to identify co-development and co-production opportunities with international producers, broadcasters, and platforms whether they are one-off opportunities or long-term strategic investments.
- Will push the expansion of the digital footprint beyond YouTube and that goes from stand-alone OTT services to a cross-platform footprint, including web, mobile amp; tablets, applications, game consoles and connected TV, as a key driver for a long-term customer strategy.
- Identify new opportunities for sales as a result of new entrants, changing technology and/or delivery systems, etc. and develop sales strategies targeted specifically to address these specialised needs.
- Serve to establish and enhance relationships with international broadcasters, producers, telco’s, advertisers, and digital partners, with intention of maximising potential sales of the company’s product.
- Works with the Head of EMEA to set targets, strategy, pricing, and windows; review promotions/bundles, title selections, and marketing efforts; and track performance.
- Conceive, develop and implement product-packaging strategies that include everything from individual programme sales, to branded blocks, to linear channels, all with an eye to maximising revenue opportunities.
- In necessary markets, identify, manage and lead agents that have the best opportunity to represent the IP.
- Coordinate pricing and packaging strategies with other sales executives, finance, and other executives within Moonbug EMEA, CEE, Americas amp; APAC.
- Work closely with other senior management in other areas of the company to analyse and anticipate the financial and strategic ramifications of major deals and transactions.
- Achieve the annual and monthly sales forecasts in conjunction with the Head of EMEA, including monthly and quarterly variance analysis.
- Ensure the division has an overall knowledge of commercial terms paid in European markets across a wide range of product types and ensure that Moonbug is achieving the best commercial terms for its properties.
- Develop strong relationships with key executives and administrators internally as well as others related to the company’s interests and operations on an international basis.
- Monitor the marketplace for changes that affect sales activities, both directly and indirectly.
- Inform customers of upcoming Moonbug events, product programs and services.
- Follow up with clients on requests and co-ordinate solutions to contract/distribution issues where required.
- Create and maintain a strong working relationship with clients and other related parties.
- Follow up with clients to maximise product placement, ratings and promotional opportunities.
- Utilise research effectively and provide creative and marketing input, as required, in order to establish the best possible sales strategies.
- Remain abreast of trends in programming across national boundaries.
- Attend pertinent industry functions and markets to ensure the company’s interests and objectives are properly represented.
- Follow market developments and use this depth knowledge in commercial projects