E-commerce Digital Manager, SEA
Luxasia, Singapore

L Beauty is a joint-venture between LVMH Perfumes and Cosmetics and Luxasia for the distribution and business development of some of its Beauty brands in South East Asia. The portfolio of L Beauty comprises of Benefit Cosmetics , MAKE UP FOR EVER, Fresh, Givenchy and Parfums Christian Dior - Vietnam, Indonesia, Philippines.

BRAND: MAKE UP FOR EVER | www.makeupforever.com

Objective:

To develop, establish and implement commercial strategies for e-commerce across SEA markets to achieve specific sales, revenue, profitability and market share objectives.

Key Duties amp; Responsibilities:

• To develop, manage and implement all campaigns and activities across the region to achieve the current and long-term sales ambition
• To manage the e-commerce media budget and deliver activities according to the strategy and objectives outlined to drive brand engagement and sales
• To manage and review the productivity of the campaigns and projects
• To monitor, review and report on the results of campaigns and animations
• To integrate the digital strategy involving the brand’s e-commerce online platforms with social media so as to achieve the desired participation and activity levels
• To work closely with the regional marketing team so as to develop and coordinate integrated marketing campaigns
• To work closely with the local market teams on building effective campaigns on their respective e-commerce platforms
• To conduct, when necessary, quantitative and qualitative market research to determine market benchmarks
• To perform analysis of consumer research, current market conditions and competitor information through contacts with the trade / customers, sales team, consumer surveys, site visits
• To manage the creative agencies’ inputs amp; creative outputs for successful campaigns on respective e-commerce platforms
• To work with the logistics team on forecasts to ensure the timely fulfilment of stocks with minimal forecast variance

Requirements

• At least a Diploma / Degree holder in Business / Marketing or equivalent with at least 4 years of strong operational e-commerce experience in a similar capacity
• Have a strong grasp of the commercial aspects of the beauty industry and the e-commerce platforms business dynamics in SEA
• Ability to multi-task and possess good analytical skills
• A team player and good interpersonal skills, planning and organizing skills
• Proactive and has strong passion for the job
• Good spoken and written English
• Proficient in MS Office applications
• Singaporean / PR

Job Rewards and Benefits