Senior SEM Specialist
SHIELD, Singapore
Job Description
SHIELD is the world’s leading risk intelligence company, empowering online businesses to stop fraud, build trust, and drive growth. Powered by the latest AI technology, SHIELD combines cutting-edge device fingerprinting with its proprietary Global Intelligence Network to detect new and unknown fraud threats in real time. SHIELD offers a range of solutions that span device fingerprinting, enterprise-grade protection, ad fraud prevention, and alternative credit risk intelligence. With offices across the globe and customers on every continent, SHIELD is rapidly achieving its global mission - to be the shield that enables trust for the world.
Responsibilities
As a Senior Digital Marketing Executive (SEM) at SHIELD, you will be accountable for managing all paid search campaigns on various search and display marketing engines like Google, LinkedIn and Bing. In this role, you will effectively manage the paid search budget and work closely with various stakeholders in order to maximise conversion, drive good traffic to our website and assist in the acquisition of B2B clients.
- Scale and optimize SEM as part of a multi-channel, cross-segmented digital marketing engine against performance targets
- Actively manage the planning and execution of paid search campaigns, including creation, tracking, analysis, optimization, bidding, budget pacing and forecasting and development of insights
- Holistic SEM management including keyword building, ad copy writing, search media plans and optimizing programs towards key business goals and reporting
- Assist with analyzing amp; reporting performance data to proactively aid ongoing strategy
- Research and analyze competitor advertising strategies
- Execute tests, collect, and analyze data, identify trends and insights to achieve maximum ROI and performance targets
- Coordinate with relevant stakeholders to optimize campaign strategies related to targeted topics and improve conversion rates through paid customer acquisition at all stages of the marketing funnel
- Respond quickly to changes in online marketing and adapt to capitalize on new opportunities
- Manage budget and optimize spend through continuous exploration and testing on new ad formats and platform features
Requirements
- 5+ years of Search Engine Marketing (SEM) experience across affiliate, display and paid socials, preferably on the agency side
- Bachelor's Degree in Marketing or a related field required
- Experience with testing and optimization throughout the customer journey (e.g. ad creative, ad placement, conversion forms, post-conversion relationship, A/B and multivariate testing)
- Experience in forecasting and managing to forecast, and creating management-level presentations
- In-depth knowledge of digital marketing execution platform, agencies, content management providers and digital analytic tools; including Google Ads, Google Analytics, Google Tag Manager and LinkedIn Ads
- Should have experience working with Ads for India and another big market(US or EMEA)
- Ability to skillfully and confidently grow the digital marketing function to support company revenue and growth targets
- Strong knowledge of bid management tools
- An analytical and structured thinking with strong written, presentation, and communication skills