About Us
We pride ourselves as the best and largest vertically integrated, omni-channel women's fashion brand in the region. Founded in 2010, we have grown to 250 people strong, proudly headquartered in Singapore with country offices in Indonesia and Malaysia and an omni-channel presence across these 3 markets. In addition to our retail franchise in Cambodia, we ship internationally to 15 markets (Hong Kong, China, Philippines and Australia, New Zealand, US, Canada, Macau, Japan, Korea, Vietnam, Thailand, Myanmar, Cambodia amp; Brunei).
We are taking our definition of new female retail global, with our sights set on becoming the most thoughtful brand for the everyday woman.
The team
The Love, Bonito team is a passionate, dynamic, innovative and fun-loving family. From fashion-lovers, savvy marketers to tech whizzes, we have a diverse team of talented individuals with one unified focus - our customer, the Love, Bonito woman. She is at the heart of everything we do and we pride ourselves in always taking an innovative, data-centric yet considerate approach in creating the right experiences, products and content for her. With big dreams and a grand mission, we’re looking for great like-minded people to join us - people who are as passionate, fearless and entrepreneurial.
If you’re looking for a dynamic, no corporate-BS environment to learn, grow, and really make an impact, we could be the perfect fit for you!
The role
You will be responsible for supporting and contributing to the global integrated marketing strategy across digital and retail touch-points, across major platforms and channels: e-commerce site, social media, events and activations. Reporting into the Senior Brand Marketing Executive, you will play a key role in shaping Love, Bonito throughout this exhilarating expansion phase in international expansion.
Main Responsibilities
Global Brand Marketing Operations:
- Contribute to conceptualising and executing global campaigns across key owned channels: eDM, Onsite, Social Media, In-Store
- Work closely with the Creative team (including Graphic Design, Production and Copywriting) to develop, produce and vet marketing collateral and campaign assets, across key global touch-points: eDM, Onsite, In-Store
- Support in the conceptualisation and execution of KOL (Key Opinion Leader) and KOC (Key Opinion Customer) collaborations, where applicable, including outreach, development of content ideas and formats, and end-to-end liaising with collaborators
- Support in the conceptualisation and execution of event activations, where applicable, including partnership outreach, development of content ideas and formats, and end-to-end liaising with partners and/or event vendors
- Support in the management of all asset request and distribution lists across cross-functional teams (including Product, Customer Experience, etc.) and in-market teams
- Liaise with in-market teams to deliver marketing campaign assets in a timely manner
- Assist with other marketing responsibilities as needed by the Brand Marketing team
Global Brand Marketing Strategy:
- Support in the Global Brand Performance Review reports through weekly updating of data
- Contribute to Global Brand Monitoring reports through landscape and brand competitor research
- Contribute to review campaigns and suggest new ways to improve performance to drive traffic, engagement and conversion rate
Requirements
You should have / be
- Based in Singapore
- An undergraduate or graduate in tertiary education
- A passion for marketing and storytelling with a strong consumer instinct
- Experience in Content, Social Media, Copywriting or Brand Marketing roles will be a plus
- Strong multi-tasking and project management skills
- Strong verbal and written communication skills
- Able to adapt and independently evolve in an ever-changing and dynamic environment with professionalism, responsiveness and flexibility under pressure
- Adept in Google Suite (Words, Slides, Sheets) and Adobe CC Suite
Benefits
- Market level internship salary and benefits provided
- A dynamic, no corporate-BS environment to learn and grow