Assistant Product Marketing Manager
Refract Technologies, Singapore
Job Description
About Us
Refract Technologies is a family of 60+ members and growing. We are engineers, game producers, artists and entrepreneurs, all with deep passion and experience in the gaming and technology industries. We’re here as veterans from the likes of Electronic Arts, Ubisoft, Unity, IGG, Gumi, XII Braves, Creative Technologies amp; more.
Our vision is to extend human experience beyond reality through innovations in gaming and entertainment. We are game changers.
The Role
As the Assistant Product Marketing Manager at Refract Technologies, you’ll support the marketing lead in curating engaging touch points across all outward facing channels. This role will see you flexing the full spectrum of your marketing muscles - between proposing and executing successful campaigns, defining timelines, collaborating with other internal product and corporate development teams, and getting your hands on creating all manner of marketing materials as well.
If you’re a jack of all trades, with a flair for presentation and processes - we’d love to speak with you!
We're specifically looking for individuals based in Singapore with a Singaporean PR/Citizenship!
Requirements
Responsibilities
- Oversee and drive development of all product marketing strategies and by extension - roadmaps, campaigns and initiatives, with a primary focus on Refract and its main products, while secondarily supporting its subsidiaries as required.
- Translate business goals into tangible marketing objectives, procuring tailored solutions to achieve them.
- Serve as the subject matter expert on market intelligence, maintaining a live pulse on the state of the product target audience, and our competitors in the area.
- Manage the Associate and Junior level members within the marketing team, defining best practices, implementing workflows and performing all standard line manager duties.
- Assist in resource allocation and budget planning for the marketing team, ensuring maximum impact and ROI.
- Act as the point of contact for all marketing related matters, to partners, stakeholders and internal teams.
- Coordinate and collaborate with outsource vendors as and where necessary, overseeing deliverables and safeguarding quality of work received.
- Maintain a continuously deepening understanding of the surrounding industry and similar products, in order to identify relevant touch/pain points faced by target audiences, and guide corresponding strategy.
- Track, log and create reports on campaign performances, for review by management.
- Define workflows and establish best practices within the marketing team for optimal efficiency and output.
- Direct, and where necessary, contribute to the creation of marketing content and collaterals suited for cross-channel delivery.
Your Attributes
- Digital native, perpetually at the forefront of the latest social trends and platforms.
- Sharp communicator, able to translate business needs and product goals into palatable targets for team members.
- Excellent data collection, and presentation skills to relay and report relevant findings to stakeholders succinctly.
- An acrobatic in the realm of juggling priorities and a range of tasks - for yourself and the associates/team members under you.
- A keen creative eye, able to provide input on visual and branding recommendations.
Skills and Experience Required
- At least 2-3 years of product marketing experience, or in a market-facing role.
- At least 1 year of leading or mentoring more junior associates.
- Exceptional ROI tracking skills, able to prove and discern what works and what does not through data analysis and insights.
- Proficient in productivity applications such as Microsoft Office, JIRA/Confluence, Slack or similar.
- Comfortable and practiced with maneuvering marketing automation tools such as Google Analytics, Marketo etc.
- Proficient in video/photo editing and design software such as Adobe Suite, Canva etc
Significant Add-Ons
- Lives and breathes on social media or digital media platforms such as YouTube, Reddit, Twitter, Telegram, Facebook, Instagram or Discord.
- Solid and confident speaker - both physically in front of an audience, and over writing.