B2B Media Account Director
The Marketing Practice, Singapore
Job Description
The Marketing Practice is a full-service agency for the new, integrated era of B2B. We have over 400 B2B specialists globally, helping tech leaders create more sales today and better growth long term.
Our clients are some of the world’s biggest tech brands and fast-growth challenger firms. We work with them right across the funnel to deliver the type of growth that defines careers and wins awards. Our success comes from identifying, recruiting, and developing talented people like you.
What we are looking for:
An energetic and detail-oriented client focused leader to oversee media strategy for B2B client programs. The person will lead client and campaign media strategy whilst helping shape the relationships we build with customers and media vendors. If you’re results-driven, with a passion for digital marketing, please read on as this is a great opportunity for a talented Account Director to oversee media strategy, and help shape key relationships with some of the world's leading technology clients.
What you will do:
- You would lead the strategic direction and day-to-day operations of accounts, helping to develop plans and implement campaigns.
- Build and maintain strong relationships with all key client decision makers at both a senior and operational level, ensuring we are meeting their needs and developing capabilities to drive future growth.
- Have a strong knowledge of paid media solutions relevant for B2B and as part of your role, stay abreast of emerging marketing trends and solutions.
- You can plan, execute, optimize, and report on strategic digital media campaigns with an emphasis on paid media tactics (including direct vendor/partner executions, programmatic media, content syndication, etc.)
- Be comfortable providing strategic recommendations and insights from program inception to completion for digital media channels for our B2B clients
Requirements
- At least 5 years of experience in managing clients, with sound knowledge of digital planning and buying/execution/optimization
- B2B client experience is a major plus!
- Familiarity with standard media planning and buying processes as well as industry relevant tools and trends.
- Proficient understanding of paid search, programmatic, and social tactics
- General understanding of how other less digital media tactics fit into an overall strategy (i.e. OTT, OOH, Audio, etc.)
- Demonstrates agility via multi-tasking multiple clients, programs, strategies amp; team members
- Proven ability to synthesize data amp; results, identify trends amp; key findings, and fuel content strategies
- An influencer that can work well with various groups and levels of the organization
- Excellent written and oral communication skills, including editing others’ work and coaching others’ presentations
Benefits
- Generous holiday allowance (Plentiful PTO)
- Shutdown between Christmas and New Year
- Private healthcare and dental insurance
- Access to wellbeing coaching or counselling sessions
- Parental leave
- Annual away day
- Career growth opportunities.