Senior Copywriter - Emails Retention
Maneuver Marketing Pte Ltd, Singapore
Job Description
About Maneuver
Maneuver builds and scales hyper-growth health and wellness e-commerce brands. Our goal is to elevate quality of life with functional supplements. Over the last 5 years, we started and grew our health and wellness brand from zero to $100M+ in annual revenue, serving more than 2,000,000 customers worldwide and counting. This has brought recognition by The Financial Times ranking us 12th among Asia Pacific’s High-Growth Companies in 2023. Within Singapore, The Straits Times and Statista ranked us 4th among the fastest-growing startup companies.
As we continue towards our vision of building a billion-dollar portfolio of brands and products, we're looking for talented individuals to join the family.
Your Role
As a senior copywriter, you are responsible for creating message strategy and executing copy for our range of supplements, targeted at different customer segments. Majority of the work is intended for over 2,000,000+ customers on our email list, while some are reserved to convert fresh leads into new customers as a secondary focus. Your work includes creating effective copy to influence customers and improve our campaigns and flows, and extending the effectiveness of our email strategy into other channels like SMS and direct mail.
Key Outcomes
- A complete retention message strategy that addresses different customer segments.
- An effective amp; iterative process of developing and testing different messages, offers, and ideas to improve LTV and maximize customer satisfaction.
- Collaborate with others to grow retention capabilities within the company.
Responsibilities
Research
- Gain understanding of our customer segmentation and retention strategy.
- Create and refine customer avatars to develop new customer insights continually (pain points, motivations, fears, desires, objections, narratives, emotional states, etc.).
- Create message strategies to convert existing customers across multiple channels (emails, SMS, direct mail). Message strategies include but are not limited to product/offer launch sequences. Experience in Product Launch Formula (PLF) or similar methodologies is a plus.
- Adapt top-performing ads to email, SMS, and direct mail. Adaptation includes but is not limited to copy structure, angles, emotional states, etc.
- Conduct competitor analysis on messaging, mechanisms amp; new arguments we can spin off for our emails.
- Maintain a library of email swipes/ trends to drive iterative improvements in our retention message strategy.
- Ask useful questions in email and post-purchase polls and surveys to get insightful answers that can be used for hypotheses in ad/funnel testing.
Copywriting
- Write and edit highly effective copy targeted at key customer segments to meet retention or reactivation objectives.
- Work with Email Marketer and Designer to conduct iterative and continual A/B tests to improve performance across highest impact campaigns and flows.
- Review email and direct mail design to ensure optimal persuasive impact in the final deliverable.
- Develop new product or offer sales pages for email campaigns. This includes but is not limited to new products, offers, and promos.
- Work with Head of Creative amp; Conversion to raise the copywriting standards and performance.
- Review and ensure adherence to FTC guidelines.
- Explore the use of ChatGPT/Bard and other relevant AI tools to improve copy (including but not limited to research, structures, verbiage, and writing efficiency).
Project management
- Collaborate with Head of Growth, Email Marketer, and Designer to create a quarterly, monthly, and weekly cadence to address top priority projects, ensuring timely delivery of high-quality tests across segments.
Work Arrangement
- This is a full-time position.
- Remote applicants are accepted.
- We work 10 AM to 7 PM SGT (GMT+8) Monday to Friday.
- Working hours are negotiable depending on your location but a minimum of 3 hours overlap daily is expected if you're in a different time zone.
Requirements
- 4+ years of experience in direct response copywriting.
- Experience with copywriting frameworks like PWAT formula, Soap Opera Sequence, and similar frameworks is preferred.
- Obsessed with psychology, persuasion amp; advertising.
- Understands the value of playing long-term and infinite games by applying the right skill sets to solve complex problems that unlock value at scale over optimizing for short-term gains.
- Strong analytical skills - able to dissect core drivers of working campaigns (including but not limited to ads