Influencer Marketing Coordinator
Maneuver Marketing Pte Ltd, Singapore

About Us

Maneuver Marketing is dedicated to building, operating and scaling brands.

In the last 5 years, we grew our own health and wellness brand from $0 to USD$160M in annual revenue, serving more than 2,000,000 customers worldwide. Our brand’s success is driven by our commitment to providing high-quality health products. This result has brought us recognition by The Financial Times, ranking us 12th among Asia Pacific’s High-Growth Companies in 2023. In both 2023 and 2024, The Straits Times and Statista consistently recognized us as one of the top 10 fastest growing companies in Singapore..

The brand is a dynamic and innovative company dedicated to promoting health and wellness through high-quality products and exceptional customer experiences. We believe in empowering our customers to lead healthy and fulfilling lives.

About the Role

Social media is filled with talented content creators - but do you know there is one area of obvious, yet untapped opportunity? It’s creators over 40.

People aged 40 and over are not just the fastest growing group of social media users or the ones with the most disposable income, they are also more likely to use one channel for a long time. In an internal survey with more than 10,000 customers, more than half only use one social media channel.

Despite the growth in this user demographic, there are fewer creators over 40 compared to other age groups. This creates a giant untapped opportunity for brands serving women over 40 to identify, invest in, and spotlight talented creators who can pick up the camera and create engaging content.

We are looking for an experienced content creator marketing coordinator with strategic thinking skills and relevant content creator marketing experience to:

• Grow our content creator marketing partnerships through targeted selection, outreach, relationship building, and long-term value alignment.
• Review and iterate on partnership briefs and guidelines to improve results.
• Measure partnership performance and identify areas for improvement and growth.

As part of this role, you will work with our Content Strategist, Copywriters, Media Buyers who will commission the content and Designers as well Video Editors who will repurpose the content into performance assets.

If this speaks to you, you may be the candidate we’re looking for.

Part 1: Grow content creator marketing partnerships

• Identify relevant creators who meet our criteria.
• Reach out, brief, onboard and coordinate campaigns.
• Coordinate licensing and whitelisting negotiations and agreements for paid campaigns.
• Coordinate and track the shipping of samples to creators.

Part 2: Work with creators and creative team to produce commissioned content

• Plan the creation of commissioned content for various projects. This includes recommending creator profiles to meet internal content briefs, setting content production timelines, working with creators to meet content production timelines, and anticipating and addressing challenges to ensure deliverables and timelines are met.
• Review creators’ deliverables to ensure that submissions meet quality standards or work with creators to improve deliverables.
• Submit the creators’ deliverables and the scriptwriter’s brief to video editors and/or designers for post-production.
• Screen final deliverables (e.g. disclaimers, typos, subtitles pacing and safezones, meeting briefs)
• Organize and update content creator media archive.

Part 3: Measure effectiveness and efficiency of existing partnerships

• Track and review creator end-to-end performance, including outreach, response, coordination, meeting briefs, openness to feedback, variety and uniqueness of content, and performance.
• Review creator performance and make continual improvements to our selection criteria and process.

Part 4: Perform administrative tasks to support content creator marketing engagements

• Review and update content creator agreements periodically.
• Process invoices and submit payment requests to finance department.

Requirements

• At least 2 years of experience working directly with influencers and content creators to produce content for social media platforms and paid advertising campaigns (experience working with health amp; beauty brands is a bonus)
• Experience with influencer and creator sourcing and management platforms and tools is valuable but not required
• Good project management skills with an ability to set and achieve goals, meet deadlines, and thrive in a fast-pac

Job Rewards and Benefits