Assistant Manager, Brand Marketing
Samsung, Singapore
Job Description
Role and Responsibilities
Manage 360 Degree holistic campaign launches encompassing ATL, BTL, online and social media effectively with creative, media and social media agencies
Measure marketing ROI efficiency through analysis of marketing spend vs sell out
Create ATL and BTL campaign materials, marcom and shop front communications to communicate our technology leadership and premium brand positioning, with consultation from trade marketing manager, product managers and key account managers.
Manage planning and execution of co-op activities with assigned Operator and/or mobile partners to market our products in the most relevant manner.
Create exciting and relevant content to engage our fans in 2-way conversations on social media (Facebook, Twitter, Instagram, YouTube) via a content calendar.
Seek out and maintain good relationship with key online influencers (celebrities and bloggers) to increase word of mouth marketing.
Seek out relevant lifestyle partners for different customer segments to co-market with in order to sustain product lifecycles.
Develop effective digital marketing plans with relevant targeted content to drive awareness and maximize sales conversions, based on understanding of consumer journey.
Plan and execute customized CRM messaging for different consumer segments to drive active consideration and increase brand loyalty
Job Specification
Skills and Qualifications
Degree in Marketing of any related discipline
Degree in Business, Marketing or equivalent with minimum 6 years of related working experience in marketing.
Familiar with marcom and media analysis and agency management
Ability to work under pressure and meeting tight deadlines.
Good interpersonal skills, multi-task and ability to follow-up.
Good command of spoken and written English Interest in technology and gadgets