Partner Marketing Manager, ASEAN
Amazon, Singapore

Partners are a critical part of Amazon Web Services’s South East Asia business model. Amazon Web Services is seeking a talented, self-directed partner marketing professional to develop marketing programs that support the growth objectives of the AWS business in SEA and drive partner-led opportunities and revenue growth. These marketing programs will include both AWS education programs “to” partners and the development of “joint” demand generation and brand awareness programs.


The right candidate has successful experience in driving partner-centric marketing programs that deliver results, an unbridled passion for technology, and an entrepreneurial spirit.


Responsibilities include:
· Own a core set of SEA “to partner” marketing programs with responsibility for building the program strategy and resources to scale across the market.
· Work directly with consulting and complementary technology solutions to build and execute joint-marketing plans that are customer-centric and deliver customer demand, revenue growth, and positively impact Amazon Web Services brand equity.
· Organize, assist and implement partner-led marketing events, including exhibitions, seminars and tradeshows.
· Localize and execute global partner marketing programs and campaigns in country.
· Drive interlock and alignment with the Field Marketing team to ensure that Partner Marketing programs amplify the AWS marketing priorities in country.
· Monitor and support partner utilization of Market Development Funds (MDF) and enable appropriate spend of MDF on marketing initiatives including being an expert resource on process, guidelines and options for partners.
· Measure key metrics and KPIs and insuring all established goals, objectives and deliverables are met.
· Manage local marketing agency resources to deliver partner marketing programs to the partner ecosystem at scale.

BASIC QUALIFICATIONS

· 10+ years of marketing experience in a technology environment directly supporting sales teams such as Field Marketing, Alliance Marketing or Partner Marketing
· Experience in developing partner facing programs, strong experience in managing and influencing multiple partners of varied sizes to execute on shared goals.
· Demonstrated ability to build & execute a marketing strategy with clear goals & objectives to align to partner sales objectives and support the growth targets.
· Solid understanding of lead management and funnel management.
· A willingness to travel and ability to work independently and autonomously

PREFERRED QUALIFICATIONS

· Possess an expert understanding of how to drive business and marketing with and through the partner community
· Experience in a business-to-business (B2B) environment, high-tech products/services required; enterprise software experience preferred
· Demonstrated experience in working with sales leaders in driving pipeline and revenue
· Strong working knowledge of best practices in digital marketing and social media
· Strong experience in managing multiple partners of varied sizes to build marketing programs appropriate for their goals
· Excel at cross-group collaboration, creative thinking, problem solving and have a bias for action
· Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business
· Analytical tendencies with a natural curiosity to measure, test, learn and iterate in order to get the best results possible Very strong written and verbal communication skills with an innate attention to detail
· Strong project management skills with experience gaining consensus and driving deliverables with individuals inside and outside the organization

Job Rewards and Benefits