Roles amp; Responsibilities
As a Digital Marketing Specialist, you will be part of our Digital Marketing team and will be the ultimate knowledge hub for our team of strategists. Fitted with a great knowledge of the social media landscape, you will be responsible for adding additional value to our campaigns through your broad and comprehensive expertise in Digital Marketing.
You will be responsible for media planning, optimizing campaigns, measuring and ensuring the best possible insights reports for our clients on a daily basis. On top of that, you will be in charge of building up the strongest insights and translating them into action by evaluating our clients' digital ecosystem.
As a Digital Marketing Specialist, you combine your passion for creative marketing solutions with a strong analytical approach. You don’t settle for anything less than the best performing campaign, and this is why you are results-driven, not afraid to make changes for better results and proactively implementing your analytical skills at work. You possess a high level of business sense, communication skills and professionalism, as you interface with internal project teams and external clients on a daily basis.
You will join our team based in Singapore, and will work closely with both the team there and the team located at our headquarters in The Netherlands.
Duties/ Responsibilities:
- Provide Digital Marketing expertise across different campaigns: from KPI setting, to media planning, execution of advertising campaigns, measurements/analytics of influencers, channel optimization, and reporting;
- Working across multiple client accounts to provide the best delivery and results in various campaigns;
- Measurement/analytics of campaigns: constantly providing insights to the internal teams and clients based on data;
- Media planning and scope for upcoming campaigns;
- Social media advertising execution and reporting for paid campaigns;
- Working within set budgets to plan and achieve campaign KPIs;
- Benchmarking and measuring influencer marketing activities;
- Weekly and monthly data/intelligence reviews with project teams on campaign and influencer performance;
- Understand industries needs and translate them into thorough and digestible analyses;
- Keep up with the trends and stay agile to lead the way in social;
- Work on adhoc insight requests, to ensure the best understanding of different topics for a client or internally;
- Assist with the marketing efforts of the company.
Additional Skills:
- Strong marketing background/education and proven experience in online consumer marketing (3+ years relevant work experience);
- Deep understanding of digital marketing. Hands on experience with Facebook, Google, Twitter and Tiktok advertising, as well as influencer marketing measurement solutions;
- Sharp knowledge of influencer marketing on global and local levels
- Genuine interest in influencers and influencer marketing;
- Experience with social media and web analytics. Experience with Facebook amp; Google advertising solutions, Google Analytics and Influencer marketing technologies is required
- Natural self-starter and able to work within an international and culturally diverse team environment;
- Experience with creating reports and reporting on relevant KPIs to transform data coming from the campaign into insightful and crucial learnings about the influencer marketing industry;
- Excellent communication skills to work cross-teams, creative thinker and team player;
- Problem-solver at heart with an adaptable spirit;
- Professional proficiency in English.
Why you will love working with us:
- You will be able to work on innovative amp; creative projects with top tier international clients;
- You will be part of a fast-growing, talented and highly motivated team and and will be a key driver of the agency’s growth;
- You will get a high level of independence and will be given every opportunity to develop the capabilities of the team further.