Senior Associate/Manager, Branding
LingoAce, Singapore

LingoAce is a global leading EdTech (education technology) company, headquartered in Singapore that focuses on providing quality and immersive language learning experience to students aged 4 to 15 years old. Apart from its headquarters in Singapore, LingoAce has presence in Beijing, Wuhan, Los Angeles, and recently set up operations in Bangkok and Jakarta as it expands into South East Asia to meet the growing demands of language learning in the region.

Founded in 2017,LingoAce leverages on its experienced teaching team, AI-powered tools, gamification features and research-backed methodology to provide students the best learning experience and results.

With its aspiration to revolutionize early stage learning globally, LingoAce has raised series B funding from investors such as Sequoia Capital India, Tiger Global, and Owl Ventures.

Today, LingoAce has a total student base of 100,000 students across 80 countries coming from families of different nationalities including international expats, Chinese immigrants and local parents. The company has more than 2,000 teachers and 600 employees globally.

The Senior Associate/Manager for Branding is responsible for the planning and execution of campaigns and projects to drive brand value and heath metrics of LingoAce Singapore. Reporting to the Group Brand Manager, he/she will also work closely with cross-functional teams to deliver on-brand experiences.

• Create, implement and oversee branding campaigns across diverse media channels, including partnerships
• Responsible for campaign performance monitoring and reporting including recommendations for improvement and continuous optimization
• Facilitate internal workshops
• Monitor market trends, research consumer markets and competitors’ activities
• Conduct consumer interviews and analyze insights
• Craft product concepts
• Communicate our brand internally and align company around foundational ideas
• Brand guardian who assists internal teams (marketing, product, HR etc.) and agencies to execute on-brand experiences

• Bachelor’s degree with at least 6 years of brand marketing, PR, Partnership, media planning or related experience
• Track record of running successful campaigns
• Fundamental understanding of digital marketing
• Qual or quant research background nice-to-have
• Excellent communication skills and preferably bilingual in English and Mandarin
• Proven ability to work cross-functionally
• Good interpersonal communication skills, excellent stakeholder management skills

Job Rewards and Benefits