Account Director, Digital Sales
Mediacorp Pte Ltd, Singapore
Job Description
Mediacorp is the largest premium network here in Singapore with over 80% digital market penetration. Our network includes 16 premium brands across News amp; Information, Entertainment, Lifestyle, Sport, parenting, property and youth categories. We attract premium audiences, who are highly engaged on our platforms. We are the forefront when it comes to finding new ways to keep our audiences engaged, our content is delivered via interactive digital media, OTT, audio, and social. We have innovative solutions for brands to participate across our diverse media platforms. We provide brand safe, trusted, transparent inventory for our advertisers. Data is at the heart of what we do with over 400 segments available for our advertisers across demographic and psychographic profiles.
With our strong growth in influencer marketing, we are looking for a digital media expert who has specialised experience in developing and executing influencer campaign media strategies and creative campaigns. You love connecting on social media and are an active user (Facebook, IG, Tik tok). You will also have experience with other facets of digital marketing which include display and content.
Responsibilities:
- Drive digital advertising growth with Agencies and Clients
- Educate the market on Mediacorp’s digital media solutions
- Sell integrated digital solutions across branded and influencer content, display, data, and social
- Be in the inhouse expert for influencer marketing strategies. Coach internal colleagues with your expertise in influencer marketing. Drive education
- Keep abreast of emerging trends, technologies and influencers
- Collaborate with cross functional teams to drive overall digital growth within sectors
- Build deep relationships with our clients
- Identify and build relationships with key stakeholders across Bloomr, TCA, SocialHub, sales and commercial planning
- Be an expert within allocated sectors
- Be the go-to expert of our media solutions and serve as a trusted advisor to internal mainstream teams and clients
- Proactively monitor campaign performance to ensure success metrics are met
- Work closely with campaign managers to ensure we optimize, pace and track media investments
- Manage your client’s digital media campaigns including strategizing, media planning, overseeing the creative process, reporting/ optimization of campaigns
- Ensure the successful renewal of digital campaigns through your expert digital account management
- Drive new business
- Digital solution selling across all brands / platforms
Requirements
- Has a Degree qualification
- 4+ years client-facing account management experience in online media or digital advertising
- Experience with influencer marketing
- Has proven track record working in a sales environment.
- Excels at business development and driving new business
- Resourceful, self-motivated with excellent presentation and interpersonal skills
- Ability to work effectively with clients and cross-functional teams
- Ability to sell content, influencer marketing solutions, data driven solutions
- Strong team player
- Experience selling a self-serve technology platform a plus.
Mediacorp is committed to creating an inclusive and diverse workplace where talent thrives. Our
hiring decisions are made based on merit and fit-to-role. If you have a disability or special need
which requires accommodation to participate in the recruitment process, please inform us when
you submit your online application. We will be happy to support as necessary.
Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.