E-Commerce Digital Marketing Executive - Elizabeth Arden
Luxasia, Singapore

E-Commerce:

• Maintain and update e Commerce plan and e-promotional calendar
• Review product exclusivities and mechanisms with local markets to ensure attractiveness to target audience
• Proactively planning with local markets ahead to ensure brand promotions and activations are given appropriate visibility across site and marketing channels
• Set up product listings, shop-in-shop designs, banners, creative adaptation and ensure content are aligned with brand and promotion plans

• Close working relationship with affiliate teams to ensure that brand campaigns and key promotions are displayed appropriately in line with site merchandising and in timely execution

• Driving continuous site improvements to maximise conversion and AOV and reduce bounce rate on site and reduce barriers to buying online
• Support the integration and deployment of new technologies and tools
• Find new opportunity in social commerce
• Work closely with internal global team and local markets to create visible 360 social commerce campaigns

Digital:

• Website update
• Digital performance marketing review

Social:

• Work with local markets on monthly social posting calendar
• Social content analysis Review engagement and content score

PR and Influencers:

• Work with Regional Marketing Manager and local markets on influencer strategy
• Lead digital/ social events like virtual PR event, livestreaming, workshop and etc

Assets and Content Management:

• Coordinate, request and provide assets, product information and necessary documents to local markets during new product launch and on-boarding to new marketplace
• Create infographics and coordinate content for new bundles
• Design, adapt and edit master content from Global brand team
• In-depth understand of file types and requirements for different platforms used to execute content
• Manages translations for region in conjunction with local markets’ support
• Recommend new content to drive further brand advocacy, product education and customer engagement based on beauty industry and e-comm trends while keeping up to date with the competitive landscape
• Support all needs for digital assets, content and troubling shooting

Reporting:

• Regular reporting of site's overall performance in terms of KPIs: Revenue, GP, Conversion and Average Order Value feeding in actions to improve performance

• By Product, SKU and by platform performance reviews should be carried out regularly to tap on white space and opportunities
• Collect online activations/ E-commerce campaigns across markets
• Competitive analysis tracking for Ecommerce
• Lead monthly business review
• Work with other team members to receive best practice insights, sharing across to markets for inspiration

Others:

• TOA application for digital, EC, social and online needs
• Arrange and coordinate meetings
• Work closely with local brand team/supply chain to ensure full assortment are listed on all platforms (SG and MY) and key assortment (other markets)

Requirements

• Degree holder in business/ marketing is preferred
• 3+ years in digital and/ or ecommerce with experience in managing and delivering digital content
• Excellent project management and communication skills, especially working with multiple stakeholders
• Comfortable working around uncertainty to achieve results
• Experience in working in a fast-paced Ecommerce/Digital environment and being able to demonstrate flexibility when plans change
• Self-Motivated and responsible with a strong work ethic and a sense of confidentiality.
• Possesses cross-cultural awareness and high emotional intelligence.
• Strong interest in beauty products
• Passionate learner who stays on top of E-commerce and Digital Marketing capabilities
• Natural team player, putting others before self, and actively engaging with internal and external stakeholders at all levels
• Natural curious, who likes to be hands-on to learn and develop
• Proficient in MS Office applications and Adobe Photoshop

Job Rewards and Benefits