Ninja Van is a tech-enabled logistics company on a mission to provide hassle-free delivery services for businesses of all sizes across Southeast Asia. Launched in 2014, we started operations in Singapore and have become the region's largest and fastest growing last-mile logistics company, partnering with over 35,000 merchants and delivering more than 1,000 parcels every minute across six countries.
At our core, we are a technology company that is disrupting a massive industry with cutting-edge software and operational concepts. Powered by algorithm-based optimisation, dynamic routing, end-to-end tracking and a data-driven approach, we provide best-of-class delivery services that delight both the shippers and end customers. But we are just getting started! We have much room for improvement and many ideas that will further shape the industry.
The Performance Marketing Assistant Manager will be responsible for the development and execution of a data-driven performance marketing strategy and programme. He/she will lead a team that will be responsible for the execution and measurement of all performance marketing campaigns which will focus on customer acquisition via online channels and lead generation. He/She will be working closely with team members and external agencies to drive results for our lead generation efforts.He/She will be responsible for driving various customers’ behaviours through effective digital marketing including but not limited to strategic and tactical campaigns. Through deep analysis of both internal and external reports, continuously plan and develop innovative drive customers desired behaviours.Responsibilities
- Market Research amp; Analysis
- Conduct initiatives to provide team with actionable insights from user research to market analysis
- Work with the sales team to identify the right potential clients and deliver projects to generate a steady stream of high quality leads
- Identify and build new customer segment and opportunities for increased revenue contribution
- Performance Marketing Operations amp; Reporting
- Understand the different stages in a user journey and able to design/test campaign structures to optimise conversions at different steps of the funnel
- Work closely with agencies and media partners to ideate, launch and optimise campaigns
- Review existing digital and performance marketing channels and activities to identify new opportunities
- Manage all performance marketing activities to achieve business objectives such as user growth targets and ROI
- Design frameworks to measure and report performance of marketing activities
- Optimise and improve campaigns through innovative solutions
- Accountable for monthly reporting for digital performance projects
- Process Improvements
- Own and improve internal processes and SOPs for the team
- Identify growth opportunities in the performance vertical
- Collaborate with regional counterpart(s) to share best practices across markets and to adopt amp; implement relevant practices locally
Requirements
- Bachelor's degree, or equivalent diploma in either Marketing, Digital Advertising/Media, Business or relevant experience
- Minimum of 3 - 4 years of hands on planning and execution experience with either an agency or inhouse
- Extensive SEM, PPC, and Paid Social experience (Able to back up with case studies)
- Strong with GA and tracking capabilities
- Problem solver with an analytical, test and learn mindset
- Data driven. Reads and understands the data to make metrics driven decisions
- Self starter, able to drive projects with little to no supervision
- A good team player with strong communication and influencing skills to engage stakeholders across multiple functional groups
- Google Ads and Analytics certification will be a plus
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