Assistant Marketing Manager (Deals)
The Chope Group Pte Ltd, Singapore
Job Description
Company Introduction:
Chope is dining made easy. As the leading dining platform in Asia, we connect diners to restaurants for memorable experiences, more often.
Having seated more than 100 million diners, Chope understands what gets people excited about dining out, and how best to maximise business for over 13,000 restaurant partners. With Chope, diners can discover restaurants, make bookings, save with deals, and order pick-up and delivery on the app. Chope’s demand generating diner platform is seamlessly incorporated with a suite of integrated restaurant solutions that encompass reservation, call, queue, and table management.
At a glance
This role will be an integral member of the Singapore Marketing team - responsible for driving traffic, awareness, and conversions through the conceptualisation and execution of marketing initiatives. The role will be leading high-impact marketing campaigns to drive user acquisition for our reservations pillar.
The ideal candidate should be both creative and data-obsessed. You will need empathy to get into users' heads, an eye for aesthetics to ensure we have captivating visuals, a knack for killer copy that invokes action, and an analytical mindset to produce data-driven results. You will report directly to the Senior Marketing Manager and play a pivotal role in driving Chope towards our next exciting phase of growth!
Responsibilities
- Plan the marketing strategy, manage resources, and execute both long-term and day-to-day initiatives to grow existing business units and new business ventures
- Drive growth across business units, using innovative growth tactics across different channels (online and offline) to increase awareness, user acquisition, and retention
- Dive deep into the available data to develop new marketing frameworks and optimise processes
- Understand market trends, perform competitor analysis, and research relevant industry developments to maintain a competitive advantage
- Work with the Head of Marketing to manage resources and budget to achieve commercial outcomes
- Work with stakeholders from product/tech, sales, and operations, to drive the development of projects and marketing initiatives
- Collaborate with the sales team to develop merchant acquisition strategies
- Build GTM plans for new ventures, including end to end campaign development, launch plans, ongoing communications, brand alignment, and channel optimization.
- Assess commercial viability and ROI of all marketing and growth initiatives under your scope
- Handle and drive strategic partnerships with existing and new partners
- Provide leadership, coaching, and direction to a high performing team
Requirements
- 3-5 years prior experience at a fast-growing startup, e-commerce company, or Famp;B marketing related role
- Experience with brand marketing, campaign management, and/or e-commerce marketing.
- Proven track record in partner programs, consumer engagement, social media and e-Commerce.
- Demonstrate experience developing multiple distribution channels and agency management.
- Strong commercial outlook with the ability to drive revenue growth through marketing.
- Positive attitude with strong written and verbal communication skills.
- Self-starter and ability to work independently.
- Ability to understand user segments and tailor messaging based on business objectives.
- A strong data-driven approach to running high ROI initiatives
- Interest in the Famp;B scene, dining deals, and tech startups will be a huge plus!
Benefits
- Hands-on action: Sink your teeth into opportunities that’ll deliver both impact and meaning to the Chope customer experience.
- Autonomy amp; ownership: Show up, work it, and strut your stuff! Take on challenges, hone new skills, and adopt a test-and-learn mindset.
- Open amp; collaborative culture: Build networks and expertise across functions and markets, with insightful pow-wows and valuable feedback.
- Flexible work: Make work revolve around life, not the other way round. Boost efficiency with flexible arrangements that support your well-being and needs.