Senior CRM Specialist
BandLab Technologies, Singapore

Headquartered in Singapore, BandLab Technologies is a collective of global music brands with a vision to connect the world of music. We bring together remarkable brands and people that are passionate about music, and we seek to leverage the opportunities that allow us to achieve more together than we can individually. We believe that integrating the physical, digital and social supply chain around music will create better experiences and opportunities for musicians and fans.

BandLab is the flagship digital product in BandLab Technologies’ collective of music brands, and a leading social music creation platform with a global reach of over 60 million users, and growing quickly. Through its best-in-class digital audio workstation (DAW), BandLab empowers creators to make music and share their creative process with musicians and fans on an unprecedented level.

We are seeking a Senior CRM Specialist who is comfortable dealing with day to day complexity of CRM. As a CRM Specialist, you will ideate and design marketing campaigns to help drive user retention and engagement on BandLab. You will work closely with different domains such as content, creatives, product and growth. This role reports directly to the Senior CRM Manager.

Your main responsibilities are:

• Manage our retention and engagement calendar, ensuring campaigns are executed in a timely manner across different channels (email, push notifications, in-app messaging and content cards)
• Support with ideation, design and implementation of customer journey flows
• Support with testing strategy (A/B amp; Multivariate test) to identify key moments to better understand our customer segments and user behavior
• Monitor and evaluate campaign performance
• Support in implementation of external requests from different product teams across the organization
• Help develop email strategy to boost and improve email metrics

Requirements

• 2+ year experience with Braze (preferable) or with any CRM Engagement platform (Iterable, MoEngage, CleverTap, etc.)
• Experience and proven results in implementing triggered campaigns and automated lifecycle journeys
• Solid understanding of customer segmentation and customer funneling
• Highly analytical and able to draw insights from data through testing and optimization
• Skills in CSS and HTML to customize email and in-app messaging
• Able to adapt to changes in schedule and delivery
• Detail oriented, strong communicator and collaborator
• Copywriting skill is a plus
• Music production knowledge is a huge plus!

Benefits

• Healthcare, dental insurance
• Attractive paid annual leave, sick leave, childcare leave, volunteer leave and maternity leave
• BandLab Technologies staff discount
• Quarterly bonus

Diversity and Inclusion

BandLab Technologies commits to fostering diversity and inclusion in all that we do. Regardless of race, gender identity, sexual orientation, disability, religion or any other status protected by law, we offer applicants the equal opportunity to join, belong and flourish in our organisation.

Job Rewards and Benefits