Senior Copywriter(Direct Response), Singapore
Maneuver Marketing Pte Ltd, Singapore

About Maneuver

Maneuver builds, operates and scales hyper-growth health and wellness e-commerce brands. Our goal is to elevate quality of life with functional supplements. Over the last 5 years, we started and grew our health and wellness brand from zero to $100M+ in annual revenue, serving more than 1,500,000 customers worldwide and counting. This has brought recognition by The Financial Times ranking us 12th among Asia Pacific’s High-Growth Companies in 2023. Within Singapore, The Straits Times and Statista ranked us 4th among the fastest-growing companies.

As we continue towards our vision of building a billion-dollar portfolio of brands and products, we're looking for talented individuals to join the family.

As a senior copywriter, you are responsible for writing homerun offers for our range of supplements. You will be working with our creative director on offer design, product positioning, unique mechanisms and generating killer leads amp; hooks.

• Create amp; execute clear, repeatable strategies for writing high converting copy across various platforms (structures, research process, hook/idea generation etc)
• Train, mentor amp; improve overall performance of junior writers

• Create and refine customer avatars to better understand target audiences (pain points, motivations, fears, desires, objections, narratives, emotional states etc)
• Develop research approaches to identify new hooks, stories, and angles for ads/landing pages
• Write compelling copy for new funnels including VSL, advertorials, lead generation, product launch, and promos
• Manage a team of writers, providing guidance and support as needed
• Work with creative strategist, media buyers to create a monthly/ weekly cadence to address top priority projects, ensuring timely delivery of high-quality tests across channels
• Review key messages across various platforms to ensure consistency and alignment with brand/compliance guidelines
• Competitor analysis on messaging, mechanisms amp; new arguments we can spin off for our our ads
• Maintain a library of swipes/ trends to spark innovation across creative teams
• Create A.I prompts to generate structures amp; persuasive copies
• Ask useful questions in polls, surveys to get insightful answers that can be used for hypotheses in ad/funnel testing

Work Arrangement

• This is a Full Time position.
• Official working hours: Monday - Friday, 10am - 7pm (Singapore time)

Requirements

• 5+ years of experience in direct response copywriting
• Strong analytical skills - able to dissect core drivers of working ads and creating new variations to test based on fundamental persuasion techniques
• Proven framework for research, how to identify psychological triggers, test sales messages, winning concepts/ angles (interviews with customers, copymining from forums, surveys, reviews)
• Ability to distil new concepts into applicable frameworks and roll out them out to new writers quickly
• Independent problem solver who is resourceful and able to address manage multiple projects end to end
• Organised amp; meticulous
• Obsessed with psychology, persuasion amp; advertising
• Dialled into the industry: Eg involved in the DTC twitter, DRM/copy advertising spaces
• Interested in applying skill sets in the right (highly scalable) opportunity/vehicle
• Bonus: Experience, knowledge or interest in behavioural psychology, sociology, economics, neuro linguistic programming, personality profiling, sales

Job Rewards and Benefits